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Kline Report Identifies Key Factors in Non-invasive Esthetic Products Market
Growing by almost 500% over the last 20 years, non-surgical cosmetic procedures are mirroring consumers' preferences for minimally-invasive treatments.
Diagonal Reports Creates a Mega Skin Care Project
A new anti-aging skin care project will transform the facial care market and have ramifications for the entire beauty industry.
Beauty Product Launches for Mature Market Represent Shrinking Proportion
To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."
Online Dating: Build Relationships and Stimulate Client Engagement Via Social Media
By: Ashley Ludgood
The online nature of today's social-sphere can seem daunting; yet, it is necessary to compete in any modern market.
Is Your Work Environment Healthy for Your Estheticians?
By: Lydia Sarfati
There are measures that can be taken in order to make sure your facility is using the most beneficial equipment for both yourself and your clients.
The Importance of Anti-aging for Gen Y
The NPD Group finds Generation Y women are seeking out anti-aging products at a younger age, giving beauty brands an opportunity to educate new consumers and help develop their loyalty early on.
The Big Picture
By: Cathy Christensen
Take time out of your week to plan profitable for the upcoming holiday season.
Tamara Friedman—Tamara Spa, Farmington Hills, Michigan
By: Kristen Wegrzyn
This Russian immigrant and skin care industry pioneer has persevered through many challenges to remain at the top of her game.
Easy Ways to Retain Clients and Reward Loyalty
By: Meredith Foster
Thorough consultations; rebooking immediately; rewarding and offering incentives will result in increased client retention.
Establishing Social Media Guidelines in Your Spa
By: Gordon Miller
Social media use can be a big issue, especially when it comes to your company's brand positioning and message.