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Growing by almost 500% over the last 20 years, non-surgical cosmetic procedures are mirroring consumers' preferences for minimally-invasive treatments.
A new anti-aging skin care project will transform the facial care market and have ramifications for the entire beauty industry.
To keep up with this market, Mintel's Vivienne Rudd writes, "Beauty companies must take the physiological and emotional needs of this demographic into account and formulate and market accordingly."
By: Ashley Ludgood
The online nature of today's social-sphere can seem daunting; yet, it is necessary to compete in any modern market.
By: Lydia Sarfati
There are measures that can be taken in order to make sure your facility is using the most beneficial equipment for both yourself and your clients.
The NPD Group finds Generation Y women are seeking out anti-aging products at a younger age, giving beauty brands an opportunity to educate new consumers and help develop their loyalty early on.
By: Cathy Christensen
Take time out of your week to plan profitable for the upcoming holiday season.
By: Kristen Wegrzyn
This Russian immigrant and skin care industry pioneer has persevered through many challenges to remain at the top of her game.
By: Meredith Foster
Thorough consultations; rebooking immediately; rewarding and offering incentives will result in increased client retention.
By: Gordon Miller
Social media use can be a big issue, especially when it comes to your company's brand positioning and message.