Recent in Spa Business (page 16 of 40)

Ask The Esthy

Tackled in this month's column are how to overcome a winter drop in clients and how to increase product sales.

#10Things You Can Learn from Disney

Here are #10things we as owners and managers can learn from the happiest place on earth.

Sanctuary on Camelback Opens "Spa House"

A new guest living area dedicated to wellness is nearing completion at Sanctuary on Camelback Mountain, one of Arizona's spa hideaways.

Winners Announced for World Spa & Wellness 2016

At the Professional Spa & Wellness Convention, which took place on Feb. 28-29, 2016 in London, the winners of the World Spa & Wellness Awards 2016 were announced.

SKINtuition: 6 Ways to Stand Out in the Age of Impatience

Consumer trends can be overwhelming, but they are worth extra attention. One trend that seems to be here to stay is the need for instant gratification.

Sell More Product: Best Practices in Merchandising and Display

If you want to increase your product sales, pay attention to how you merchandise and display your products. I’m often asked, “What’s the difference between merchandising and display?” My answer is a lot.

What Your Client Wants...In a Product

The right skin care products are integral to the success of your spa, both in the back bar and in retail. You want to use and recommend products that your clients want; however, how do you make sure you offer the right ones?

$pa Marketing: The Three Cs of Free Consults

As a spa, salon or med spa owner/employee, I’m sure you’re familiar with free consults. Hopefully, you’re already doing them, because nothing speaks louder than free to potential customers. But consults should be so much more than just a service provider’s dog-and-pony show.

CIDESCO Launches International Guide

CIDESCO has realeased "International Guide To Working Abroad" to serve as a guide for estheticians or spa owners considering an international move.

Forbes Bestows 4 Stars on Spa at Trump

The Forbes Travel Guide awarded The Spa at Trump in Vegas a four star award, for the eighth year in a row.

Don't Be Tardy for the Twitter Spa Party

Twitter parties and Instagram chats are a must to connect and build influence online with your spa clientele.

5 Steps Towards a SMART Purchase

Prematurely endorsing an ineffective or unproven product can be damaging to your reputation and your business. Use the SMART purchasing method: Safety, Maintenance, Affirmation, Research, and Takeaway, as described here.

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