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Deducting Work-related Education
By: Mark E. Battersby
Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.
5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton
There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.
Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez
A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.
10 Things To Do to Grow Your Business
By: Deedee Crossett
Is your business evolving or is it stagnant?
A Good Influence with Patricia Gerrie
By: Kristen Wegrzyn
This skin care professional listens closely to the body's wisdom when developing services for her clients.
Regulation Action Plan—Speak Up!
By: Susanne Schmaling
To protect the livelihood of the profession, estheticians must get involved.
Welcome to the Future: Spicing Up Your Space With the Hybrid Concept
By: Heather Hickman
Think of the skin care space these days as a theater: It's always showtime, and the skin care professional is center stage.
The Real Answers Behind Esthetics in a Medical Setting
By: Terri A. Wojak
Although having a career in the medical field may seem glamorous, there are several details that estheticians may not be taking into consideration.
Chapters
By: Marian Raney
Like chapters in a book, life's journey progresses in challenging and exciting ways.
You're Invited! AmSpa's Networking Reception & Party in San Jose on August 24
Following the Advanced Education Conference Program at Face & Body® Northern California 2014 in San Jose, California on Sunday, August 24, attendees are invited to attend a Networking Reception & Party put on by American Med Spa Association.