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By: Danielle Wachowski
Physicians often benefit greatly from partnering with a highly experienced skin care professional.
By: Tom Panaggio
Which risk-avoidance habit is doing the most to hold you back from success?
By: Regina M. Tucker
When clients become lasting partners, it can be the cornerstone of your spa's profitability.
By: Carol and Rob Trow
Product lines need to be chosen carefully and evaluated yearly.
By: Mae Mañacap-Johnson
Give a male spa-goer one unforgettable experience, and you may have just earned a client for life.
By: Deedee Crossett
Even industry veterans have a lot to learn when launching a new business.
By: Kristen Wegrzyn
This spa professional combines her existing love of business with her newfound love of hands-on treatments.
By: Christine Heathman
Do you have the passion and ability to become involved at the state level to upgrade and protect laws for esthetics?
By: Lydia Sarfati
New research indicates that 47% of spa-goers are male. What is your business doing to reach this clientele?
By: Sandy Chapin
New this year, check out the Massage Area, a dedicated massage and education section on the show floor.