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Jul
31
2014

How to Host a Fabulous Event

How to Host a Fabulous Event
By: John Treadwell

Events should be utilized to add clients, as well as to act as a call-to-action for those who have not been to the skin care facility recently.

Jul
31
2014

How to Work With Skin Care Device Manufacturers For Best Results

How to Work With Skin Care Device Manufacturers For Best Results
By: Dianna Sellers

Acknowledging the dependency on one another is the first step toward a well-performing collaboration.

Jul
31
2014

Deducting Work-related Education

Deducting Work-related Education
By: Mark E. Battersby

Many skin care professionals fail to take advantage of the benefits created as part of the government's increasing emphasis on education.

Jul
31
2014

5 Creative Merchandising Strategies to Maximize Retail Opportunities

5 Creative Merchandising Strategies to Maximize Retail Opportunities
By: Charles Compton

There are ways spa owners can use the science of shopping to increase the likelihood clients making retail purchases.

Jul
31
2014

Marketing Tune-ups and Tips for Success, Part I

Marketing Tune-ups and Tips for Success, Part I
By: Maritza Rodriguez

A skin care professional or facility should have a developed, consistent story of who they are, and be sure that their clients know that story well.

Jul
31
2014

10 Things To Do to Grow Your Business

10 Things To Do to Grow Your Business
By: Deedee Crossett

Is your business evolving or is it stagnant?

Jul
31
2014

A Good Influence with Patricia Gerrie

Patricia Gerrie
By: Kristen Wegrzyn

This skin care professional listens closely to the body's wisdom when developing services for her clients.

Jul
31
2014

Regulation Action Plan—Speak Up!

Regulation Action Plan
By: Susanne Schmaling

To protect the livelihood of the profession, estheticians must get involved.

Jul
31
2014

Welcome to the Future: Spicing Up Your Space With the Hybrid Concept

Welcome to the Future: Spicing Up Your Space With the Hybrid Concept
By: Heather Hickman

Think of the skin care space these days as a theater: It's always showtime, and the skin care professional is center stage.

Jul
31
2014

The Real Answers Behind Esthetics in a Medical Setting

The Real Answers Behind Esthetics in a Medical Setting
By: Terri A. Wojak

Although having a career in the medical field may seem glamorous, there are several details that estheticians may not be taking into consideration.