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Recession-proof Your Spa
By: Ana Loiselle
Follow these tips to help keep your doors open during tough times.
Study Shows Cause Marketing Boosts Sales
A new study shows that cause marketing, such as Estee Lauder's breast cancer campaign, means that associating products and brands with good causes can help to boost sales.
Beauty Companies Lead in Fair Trade
Organic Monitor reports growing resonance of ethical sourcing and social responsibility; report evaluates the business potential of fair-trade cosmetics and ingredients.
The Face of Change: Social Media's Impact on Beauty Branding
By: Jamison Davis
The promotion of beauty products tends to be inherently more believable when it’s advice coming from a friend or acquaintance. Therefore, social media and sophisticated, encompassing Web sites offering information and the ability to buy are becoming more integral to the success of many brands.
California Governor Signs Green Chemistry Bills
State regulators given broad authority to evaluate and ban potentially harmful industrial chemicals; state department charged with developing program to identify chemicals of concern and analyze alternatives by 2011.
Day Spa Owner Testifies Before Congress
Day spa owner Patricia Owen testifies about the importance of health care changes for small businesses.
A Down-to-Earth Spa Industry Legend
By: Cathy Christensen
This industry icon may be a business whiz, but she is simply an esthetician heart.
A Body of Work
By: Cathy Christensen
Today's body treatment trends reflect a maturing and evolving industry that is embracing its responsibility to clients.
State of the Cosmetics Industry, Part II
By: Rachel L. Chapman
This vibrant and active industry is reviewed by market segment.