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It's All About Sex: Hormones and Skin Moisture

Johann W. Wiechers, PhD

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Really, it is all about sex!

With these opening words, a marketing colleague once opened his speech to senior management and he was right in two aspects—it is all about sex, and he had grabbed their attention in the same way that I now have yours. Actually, to correctly quote my marketing colleague, the personal care industry “is all working in the sex industry.”

Although I hate to admit this, my collegue was right. The cosmetic industry is an industry that helps people look good. From an evolutionary point of view, the human purpose in life is to produce offspring. Although it can be done clinically via in-vitro fertilization, just like today's cosmetic consumers, most people prefer the natural but not necessarily safer way of creating offspring.

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