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Educating With Science
By: Melinda Taschetta-Millane
Posted: January 30, 2012, from the February 2012 issue of Skin Inc. magazine.
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Working science into treatments is also something that Kelly Mack at Absolute Precision Skin Care in Chicago does. “Since most of my clients are not exfoliating and are breaking out, I talk about how acne is a bacteria and feeds off of dead skin; if they’re not exfoliating regularly, they’re basically feeding that bacteria, which creates the vicious cycle of acne,” she explains. “When I use the professional exfoliation in treatments, I discuss the enzymes in the product that are eating away at the dead skin and the hydroxy acids that are penetrating into the skin to speed up cell renewal.”
Training is also key when working science into your everyday business. “Ummelina strongly believes in the science of product and the results,” says Meghann Lawrence of Ummelina and Yakima Valley Spa Retreats in Seattle. “If you can’t tell your client more than that the product smells good, then you will not make the sale. We believe in inspiring our clients,” she emphasizes. “When you tell them something they do not already know about an ingredient they are more likely to purchase it. All of our training starts with this. We ask our staff to start off remembering two ingredients and build from there, choosing the most important ingredients.”
Again, education is a key factor to business success and, when combined with results-driven treatments, a strong training program and a thorough understanding of the products used, you can better serve your clients while increasing profitability.
Editor's note: Check out Skin Inc. Video Education at learn.SkinInc.com to begin your spa team's advanced science training today!