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Nescafe Adds Collagen-infused Coffee to Its Product Line

Posted: October 21, 2009

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David Jago, director of trends and innovation at market analysts Mintel, told the Daily Express, “Collagen is just one popular ingredient used to lend a more skin and beauty-friendly image to a product and is increasingly found not just in beauty products but also in food and drink products—including coffee.”

To date, the product has been launched in Singapore to rave reviews.

While Swiss-based manufacturer Nestle, the maker of Nescafe, says it has no immediate plans to launch it in Britain or elsewhere, Jago predicted European consumers would follow as more brands decide to launch nutri-styled cosmetic products.

TelegraphNews, October 19, 2009