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From Inspiration to Innovation
By: Lisa Doyle
Posted: December 30, 2011, from the January 2012 issue of Skin Inc. magazine.
page 3 of 3
When it comes down to it, the ingredients that make the biggest impressions on consumers—and inspire their loyalty to a brand—are the ones that the consumers can correlate with a reflection of their ideals of themselves. “What really makes the connection with customers is all about emotions: emotion of a texture, emotion of a poly-sensoriality, emotion of an immediate effect or a long-term visible effect,” asserts Perrier. “Innovations are discoveries that meet customers’ needs. A new ingredient is very rarely about emotion alone, but a combination—encapsulated in a precious formulation; surrounded by perfect and meaningful packaging—could be.”
Lisa Doyle was formerly the associate editor of GCI magazine and is a freelance writer in the Chicago area. Her work has appeared in Skin Inc. magazine, Salon Today, America’s Best, Renew and Modern Salon.