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A Rising Consumer Understanding of Personal Care Active Ingredients Drives U.S. Product Development

Posted: September 9, 2011

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Competition in the market is centered around two key factors: combining efficacy with the natural trend, and distinction of the product due to a unique characteristic, such as patented molecules like ascorbic acid 2-glucoside (AA2G) or a unique extraction process. Kline's report suggests opportunities exist in these markets, given steady growth projections and the current diversity in supplier specialty.

Kline's fourth edition of Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities provides a detailed analysis of the current and future business and competitive landscape for specialty actives in personal care in Europe and the United States. It covers estimated consumption and sales by major supplier for botanical actives, proteins and peptides, enzymes and coenzymes, and other types of active ingredients including marine- and biotechnology-based ingredients.