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New Research in Natural Ingredients
By: Sherrie Berry
Posted: June 28, 2011, from the July 2011 issue of Skin Inc. magazine.
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Of equal importance is not only what is put into natural skin care, but also what is kept out—welcome to natural preservation challenges. Not getting into the paraben debate, preservative blends have been created using a wide range of aroma-inspired ingredients and have the added benefit of providing a little aroma to the formulation. (Editor’s note: For more information on the paraben debate, please see the article “The Truth About Parabens” by Carol and Robert Trow from the July 2010 issue of Skin Inc. magazine.)
For example, phenethyl alcohol, or 2-phenylethanol, may sound like a synthetic chemical, but it’s actually an organic compound found in a variety of essential oils, including rose, carnation, hyacinth, aleppo pine, orange blossom, ylang-ylang and geranium. It is used as a preservative because of its antimicrobial properties. There are also preservatives that add benefits, such as being antioxidants as well. These include trehalose, or glyceryl caprylate, which is a preservative that acts as a humectant and improves the overall moisturizing capacity of the whole formula.
Steer your ship
Indeed, the natural skin care and cosmetic industry has come a long way. There are more independent studies, more science and more ways to make a difference. Like anything else, the research just keeps getting better.
The winds of change are re-directing the skin care ship. Nothing is secret anymore. Informed consumers know what they want. Being informed will also help skin care professionals know when to turn the ship, when to let go of old ideas, and when to embrace and offer cutting-edge, all-natural products that have been made from new ingredient research.
Sherrie Berry’s 20-year career in business includes successful corporate executive positions such as vice president for a big-box retail chain and CEO for a distribution company. She is currently the CEO and product developer at SkinAgain, where she leads a multidisciplinary team of skin care technicians, chemists and market researchers. As a specialist in skin care development, Berry’s avid belief in the benefits of all-natural product development has been the catalyst of regular consultation for her expertise in all-natural marketing regulations, standards and certification processes.