Today’s women demand more from their skin care products—and makeup—than ever before. In particular, the anti-aging boom of the past decade has brought skin function into sharp focus for discerning consumers.
Makeup and skin care products now are seen by many in a long-term context, as part of a lifelong strategy to prevent and minimize damage and wear to the skin. And thus, women have grown increasingly wary of cosmetic ingredients, including the preservatives commonly used to keep the products fresh, free of spoilage and perfectly blended for product consistency.
As part of this quest for makeup that supports skin health while still offering coverage, color and textural features, mineral makeup, especially in its dry powder form, has become the darling of many eco-advocates. (See Natural vs. Chemical.) Mineral makeup is typically more sheer and subtle than its nonmineral counterparts, giving the skin a glowing finish with translucent titanium and zinc oxide that also provide broad-spectrum sun protection. Although some of the popularity of minerals is based upon scientific accuracy, other aspects are founded upon myth and misinformation that can, in fact, be dangerous to skin health, and may also lead to consumer dissatisfaction.