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Face & Body: 15 Years of Growth

By Melinda Taschetta-Millane
Posted: May 19, 2008, from the June 2007 issue of Skin Inc. magazine.
1992 Face & Body debuts as the Face & Body Seminar and Exhibition in Philadelphia, The City of Brotherly Love, at Adam’s Mark Hotel. The show makes its presence known with 11 speakers and 53 exhibiting companies.
1994 Face & Body hits the road and moves to the West Coast for its second run, in San Jose, California, at The Fairmont San Jose. The expo puts a greater emphasis on business, and modifies its name to the Face & Body Business Seminar and Exhibition.
1995 Heading East, Face & Body hits Providence, at the Rhode Island Convention Center.
1996 Back in San Jose, this time at the McEnery Convention Center, the show introduces its Program Resource Guide. The show helps attendees discover the art of doing business, and adds an expansive education program, Demonstration Showcase and Tea Garden to its mix.
1997 The decision is made to make Face & Body an annual event on the West Coast, so it returns to the San Jose McEnery Convention Center. Pre-conference and Evening Workshops are added, and the show’s Web site makes its debut, opening the doors to technology.
1998 The show continues to build momentum in the industry.
1999 The conference and expo welcomes its first sponsored event by the American Association for Esthetic Education (AAEE, formerly AAEA), and the Center Stage featured live demonstrations “in the round.”
2000 Face & Body is on a roll with 31 General Sessions and more than 270 exhibit booths. Partner Conferences include AAEE and the International Guild of Professional Electrologists (IGPE).
2001 To implement the lifestyle change toward wellness, the show revises its name to the Face & Body Spa & Healthy Aging Conference and Exhibition. This year marks the introduction of the show’s education tracks—originally numbered at eight. A keynote speaker and early-morning yoga are new features. In addition, the show moves to the Santa Clara Convention Center.
2002 Back at Santa Clara, the show continues to grow. A Nails Pavilion, sponsored by Nails magazine, was added at the venue, and The Makeup Artist Network sponsored makeup competitions for professionals and students. 
2003 Face & Body makes its big move to San Francisco at The Concourse. The Owner’s Forum makes its debut, as does the Gala Evening Reception and Silent Auction benefiting the Melanoma Research Foundation (MRF). A full day of product-neutral education is added, allowing attendees to focus only on education for one full day.
2004 The Face & Body Proceedings Book, a supplement to the Advanced Education Conference Program, and continuing education units (CEUs) are made available to attendees. Also, the Medical Esthetic Conference, sponsored by PCI Publishing, makes its debut.
2005 The name evolves again to the Face & Body Spa & Healthy Aging Conference and Expo, and the show makes its leap to San Francisco’s Moscone Center. This year signals the beginning of the networking luncheon for Advanced Education.
2006 The Advanced Education Conference Program offers an Attack the Morning Feature Presentation with Frederic Holzberger of Aveda Fredric’s, and the Networking Box Lunch plays host to the first Skin Inc. magazine Best of the Best Awards presentation.


2007
  So what will this year bring for attendees?
      Face & Body 2007 Advanced Education Conference Program includes more of the advanced, hands-on and technical information that you’ve been asking for. Its agenda includes extended track sessions, and an afternoon of live cosmetic procedures being performed so you can have a complete understanding of what each service entails to better treat your clients pre- and post-operatively, and also refer to physicians when appropriate.
       This year’s Owner’s Forum features the theme of Profitability. Created with the input of spa owners—for spa owners—topics to be discussed in panel format include retail management, branding, marketing, sales and service, and training. Bring your questions for this prestigious team of experts, and get ready to make your spa even more profitable!
       The Skin Inc. magazine-sponsored Advanced Education Conference Program also offers intense, diverse and exclusive education for spa professionals, presented by respected industry leaders, successful practitioners and business experts. The Face & Body 2007 Advanced Education Conference Program will kick off on a positive note this year with the inspirational Attack the Morning Networking Breakfast, featuring Richard Willams, spa director of The Peninsula Bangkok.
  Another great opportunity to network \with your peers will be offered at the Skin Inc. magazine Networking Box Lunch, featuring Bryan Durocher, founder of Durocher Enterprises. All conference attendees are invited to come, network and compare notes with colleagues on finding new ways to bridge your spa’s success. The lunch will feature the Second Annual Skin Inc. magazine Best of the Best Awards presentation, as well.
      Also, industry suppliers will sponsor Manufacturer Classrooms and Demonstration Spotlights on both Sunday, August 26, and Monday, August 27. At these sessions, you’ll learn about new treatments, procedures and products.
       We are pleased to also welcome back Your Profitable Business Right Now!, presented by Durocher Enterprises. It also will be held on Sunday, August 26. 
       Back again is the Medical Esthetic Conference, sponsored by PCI Publishing, which includes seven presentations specific to the medical esthetics arena. The event will be held on Monday, August 27.
     So be sure to join us at Moscone South for the exclusive Advanced Education Conference Program on Saturday, August 25, then continue your learning for two more days at the expo by attending Manufacturer Classrooms, live demonstrations and so much more. See you there! 

“Congratulations on 15 years of successful Face & Body shows! Starting as a fledgling enterprise, Face & Body has grown to a major forum in education for estheticians, and an introduction to new products and concepts in skin treatment. Over the years many innovative presentations in basic science, marketing and business management of high quality have been offered to the estheticians. Most esthetics shows do not offer this type of education, and it is a testimony to the originators of
Face & Body that they have continued to embrace the original concept of both quality and comprehensive education through the years. It has always been a pleasure both to attend, participate and exhibit at
Face & Body.
  “Over the years I have seen esthetics move from an empirical, traditional type of skin care to a budding, scientifically based skin care and now moving on to becoming a real professional skin care discipline. Face & Body has not only kept pace with this movement but also has been a pioneer in fostering quality skin care, based on education.
  “My very best wishes to all the staff at Face & Body for a continuing and expanding future!”

Peter T. Pugliese, MD
President
Circadia by Dr. Pugliese

“There has been tremendous change in the industry throughout the past 15 years, and Face & Body has been an integral part of helping to implement this change. The show is at the forefront to bring some of these new concepts out and to the industry, and presents a wonderful opportunity to hear what is happening and how things have changed. When I started in this industry almost 20 years ago, I wanted to have a revolution in the industry—I wanted to see both health and beauty become integral parts. I do think that this has happened. More spas are looking at the health of their clients, not just the beauty aspects of the business. I feel that this has been the biggest trend in the industry, as well—the combining of health and beauty. This combination is so important.”
Howard Murad, MD
President
Murad, Inc.