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Face & Body Northern California: Grow Into Your Future Self!
By: Cathy Christensen
Posted: May 30, 2014, from the June 2014 issue of Skin Inc. magazine.
When was the last time you made an investment in yourself? I’m not talking about an investment for your spa or a new pair of shoes; I’m talking about planting a seed of knowledge that can blossom into real career growth? This type of investment doesn’t take place very often for a variety of reasons, including a perpetual lack of time, money or energy. However, without taking an interest in this type of growth, you, your career and your success will become stagnant. In the professional skin care industry, conferences and trade shows offer opportunities to give yourself the chance to grow into your future self. This can happen in a variety of ways, including by taking classes—especially those that offer education beyond the norm.
Condition-based tracks and demos
This year’s Face & Body Northern California Advanced Education Conference and Expo at the McEnery Convention Center in San Jose, California, on Saturday, August 23, provides just that ... education that is beyond the same-old, same-old. Face & Body breaks the norm by offering four tracks of classes that are based on the most common and most tricky client conditions that you run into on a daily basis. This year, you can choose from classes in the following tracks: Hyperpigmentation/Anti-aging, Acne/Rosacea and The Body, as well as the always-educational and dynamic Business Summit. And not only will you have the opportunity to participate in these incredibly high-quality product-neutral sessions ... this year, two bonus opportunities are available! In each track, you will have the opportunity to apply the concepts learned through product-specific demos. This product-specific education provides the real-life, highly applicable tools you need to take what you learned and allow it to immediately benefit your business!
Along with the unparalleled education, join in the fun of the Networking Luncheon, sponsored by PCA Skin, featuring advanced skin care trivia! Join together with your tablemates to determine the correct answer for advanced skin care trivia questions and you could win an amazing prize from PCA Skin!
New and familiar faces
This year’s Advanced Education Conference Program features industry leaders who are both familiar faces and new additions, all working to improve your business and career. Along with welcoming back industry greats, such as Rebecca James Gadberry, Mark Lees, PhD, Michael Q. Pugliese and Jennifer Wild, DO, Face & Body Northern California is delighted to introduce some fresh faces to the lineup, as well. These industry leaders will be sharing fresh insights on a variety of subjects.
Michelle Calvarese, PhD. Michelle Calvarese, PhD, is an associate professor at California State University, Fresno, founder of Truth Skin Care Esthetics Clinic in Clovis, CA, and founder and CEO of dermaTRUTH. She has been a university instructor for almost 20 years and is the first recipient of the International Spa Association (ISPA) research grant. Calvarese will present the class “Topical Ingredients and Rosacea” during the Acne/Rosacea track.