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Top 10 Skin Care Industry Trends From Face & Body Midwest 2013
By: Kristen Wegrzyn
Posted: March 22, 2013
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1. Business is back. It’s all about changing your way of thinking; become business-minded! For those businesses that have survived the Great Recession, it has become very evident that being business-savvy is crucial for success! Some tips and tricks from this year’s Advanced Education Conference Program include the following.
- Increase income potential by taking advantage of retail holidays, including birthdays, Valentine’s Day and your business’ milestones. Plan a calendar of monthly promotions before the start of the year.
- Create loyalty reward and referral programs for clients.
- Engage in client communication, such as education, newsletters and promotions, and do this using a variety of communication modalities, including phone, e-mail and social media.
- Become active in the community by hosting and attending events, and take part in charity work.
- Generate buzz about your business with the use of marketing and public relation efforts.
2. The importance of home care and increasing retail profits. Encourage your clients to maintain skin care routines outside of in-spa visits and use it as an opportunity to boost your retail sales. Some ways to do so include:
- Keep clients’ regimens as simple as possible—clients are more likely to stick to them if they’re uncomplicated.
- Your clients are going to buy products, so make recommendations from merchandise you carry.
- Create a welcoming retail area.
- Expand your definition of retail; it can go beyond traditional skin care and include items such as robes, brushes and products used in the treatment room.
- Consider expanding your retail to your website—an online shop makes purchasing easily accessible to all clients and can boost your overall revenue.
3. The Midwest mentality. The continued growth and amazing level of engagement seen at Face & Body Midwest 2013 is indicative of the advancement the whole region promises in the years to come. With a record number of attendees throughout the run of the show, Midwestern skin care professionals are investing more in their education and are working to solidify their role as trendsetting, business success stories! No longer relegated to the coasts, professional skin care is coming into its own in the heartland of America!
4. Ingredient trends. Whether new concepts or from the ancient world, ingredients and their abilities are more important now than ever before. This year, Face & Body Midwest attendees learned about many up-and-coming ingredient trends on the horizon. With this information, they will be the first to recommend products with these ingredients to their clients for amazing results.
- Ingredient guru Rebecca James Gadberry of YG Laboratories discussed some upcoming cutting-edge ingredients, including human stem cell activators and protectors, a multi-action approach to glycation and the world of BB creams.
- Plant stem cells, involved in growth and repair processes, benefit the skin by increasing cell turnover, decreasing fine lines and wrinkles, evening skin tone and texture, stimulating collagen production and elastin and assisting with the release of comedones. Using plant ingredients has also become of valuable significance in the green and organic markets.
- Peptides communicate specific messages from one point to another in the body; for example, wound-healing and body-function regulation. They are known to have anti-aging elements, such as stimulating collagen, and thickening skin and reducing fine lines and wrinkles. New peptides are used for balancing stressed skin, exfoliating, brightening, correcting acne and treating sensitive skin issues.
5. The nonsurgical face lift. In an effort to offer the best anti-aging results without going under the knife, a variety of educators and suppliers are using the phrase “nonsurgical facelift” to market plastic surgery alternatives, including the following.
- Hungarian massage techniques can be used for skin plumping and rejuvenation.
- A natural and clinical alternative to an invasive face lift can be performed with the use of hyaluronic acid, peptides, collagen and a portable multifunctional machine.
- Also known as dermarolling, microneedling combines the age-old practice of acupuncture with modern technology and science. Commonly using a device with tiny needles embedded into a roller, microneedling is supposed to inflict tiny holes in the epidermis, inducing collagen renewal in the skin. The theory behind this service is that by using controlled injury, the skin is induced to produce more collagen, tightening the facial skin. Although somewhat controversial, microneedling was on the tip of everyone’s tongue during Face & Body Midwest, and is believed to assist with a variety of conditions, including acne, pigmentation problems and aging issues.
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