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Can't Miss Highlights From Face & Body® Northern California 2013
By: Kristen Wegrzyn
Posted: September 11, 2013
Face & Body® Northern California 2013 took place on August 24–26 at McEnery Convention Center in San Jose, California. More than 300 skin care professionals attended the Advanced Education Conference Program, a 10% increase from 2012, and more than 3,550 were registered for the Expo Hall on Sunday and Monday.
Advanced Education Conference Program
Saturday’s Advanced Education Conference Program kicked off with a panel of legends, including Rebecca James Gadberry of YG Laboratories, Christine Heathman of GlyMed Plus and Mark Lees, PhD, of Mark Lees Skin Care, and moderated by Skin Inc. editor, Cathy Christensen.
The panelists discussed variety of topics, including the importance of education as an investment in your future, the value of having a mentor, taking part in the move toward established master-level esthetician licensing in the United States, and how selling retail will help your skin care facility survive.
Lees imparted his new way of thinking of skin care terminology—“self-care” rather than “home care,” and “program” rather than “facial.” Heathman spoke about educating the client rather than simply selling treatments and retail. And Gadberry inspired attendees with a few quotes she lives by, including, “I get what I want when I help others get what they want,” “Attitude is the difference between an ordeal and an adventure” and “You never know how strong you are until being strong is the only thing you have left.”
Following the opening session, Julie Rosenfeld, an esthetics learning leader at the San Francisco Institute of Esthetics and Cosmetology, said, “I love being here! Very inspiring and effective!”