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Face & Body Northern California 2010 Wrap-Up

By: Melinda Taschetta-Millane
Posted: July 21, 2010

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Finally, wrapping up the day was an evening in wine country where spa professionals traveled to the Heart O’ The Mountain Vineyard and Winery in the Santa Cruz mountains for a wine tasting and hors d'oeuvre pairing sponsored by Éminence Organic Skin Care. This premium grape-growing property, once owned by the famous director Alfred Hitchcock and now owned by the Robert Brassfield family, produces a limited amount of handcrafted Pinot Noir.

Day Two

Not to be outdone, the second day of Face & Body welcomed the much-anticipated opening of the expo hall, as well as the opening of the supplier classes. In fact, more than 500 attendees took advantage of supplier classes today, and additional learning opportunities will be available tomorrow, as well.

During these classes, industry suppliers present their specific products and techniques and conduct hands-on demonstrations and lectures. Attendees were able to learn from the experts themselves and gain valuable face-to-face time with their favorite suppliers in an informative and interactive setting.

In the expo hall, excited attendees were able to shop, compare and find the right products and services for their spa from the Face & Body Northern California exhibitors. A steady flow of attendees flowed through the expo floor, eager to learn about new products and treatments available, and learn retail, market and business tips and ideas from suppliers as well as their colleagues.

Day Three: Closing Day

The last day of Face & Body Northern California 2010 brings a large crowd to explore the expo floor, benefit from the supplier classes and learn about how the medical industry and the spa industry can collaborate in this brave new world.