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Face & Body Northern California 2010 Wrap-Up
By: Melinda Taschetta-Millane
Posted: July 21, 2010
Face & Body's opening day welcomed crowds to the show floor.
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Finally, the tour attendees visited Skin Logic, an advanced skin care and acne treatment center in San Jose. Owner and skin care guru Dawn Amador takes pride in offering high-quality and results-driven treatments. At Skin Logic no question will go unanswered and no concern will go unfulfilled. Here, tour attendees learned how Skin Logic makes 60-65% in retail, and uses unconventional methods to market and promote. A successful promotion through Groupon resulted in more than 700 appointments that Amador is working on turning into regular clientele.
After the Spa Tour wrapped up, spa professionals continued to enjoy Face & Body Northern California by checking out the annual Networking Luncheon in the Courtyard Atrium at Il Fornaio Restaurant located within the Sainte Claire hotel. The luncheon was the perfect opportunity to network with peers and share new ideas, strategies and industry trends. Christine Heathman, CEO and president of GlyMed Plus Skin Care, this year’s Networking Luncheon sponsor, presented a keynote presentation on "Winning at the Game of Skin Care in 2010." Some of the golden nuggets of advice she shared included:
- Failure is the first stepping stone to success.
- Climb the steps to success one step at a time.
- Conclusion is the dark place where you got tired of thinking.
- Empower other spa professionals and seek a mentor.
- Go out and do what you've learned about.
- Fifty percent of business is attributed to your relationship with clients.
In addition, Pat Lam, president of Skin Care Consultants, presented the Hubert Lam Memorial Scholarship to this year’s recipient, Rachel Bradshaw of Haiku, Hawaii.
Adding to this incredible day was an entire afternoon of continuing education at the Advanced Education Conference Program. Attendees had the chance to learn from some of the masters of the spa industry about timely topics crucial to today's spa professional. Tracks included Business-building, Esthetic Science, Trends and Wellness/Sustainability.
Rebecca James Gadberry discussed Cutting-edge Cosmetic Science 2011 and Christine Heathman clarified skin cell science, just to name a few incredible learning opportunities. Other speakers included Manon Pilon of Physiodermie/Europelab Inc., Mindy Terry, Creative Spa Concepts, Carol Phillips, BeauteeSmarts and Carl Thornfeldt, MD of Episciences, Inc.