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Day 3: Face & Body Northern California 2010

By: Cathy Christensen
Posted: July 19, 2010

The last day of Face & Body Northern California 2010 brings a large crowd to explore the expo floor, benefit from the supplier classes and learn about how the medical industry and the spa industry can collaborate in this brave new world.

New this year produced by Merge® magazine and co-sponsored by True University Esthetics and Jan Marini Skin Research, the Medical Esthetics Summit was designed to help estheticians and practitioners working in a medical setting or those looking to expand into this specialized area. Attendees learned everything from emerging medical esthetic trends to how to build medical esthetic businesses and client retention from speakers such as Jennifer Linder, MD, Terri Wojak and Susanne S. Warfield.

Terri Wojak of True University Esthetics presented an overview of the medical esthetic inudstry, and discussed how the esthetician can best assist the physician. She covered "5 Tips to Being Successful in Medical Esthetics," including:

  1. Abide by state regulations
  2. Follow medical guidelines
  3. Always act as a professional
  4. Listen to the physician
  5. The client's well-being is most important

Wojak then moderated a panel discussion led by industry experts including Jennifer Linder, MD, of PCA Skin; Manon Pilon, Physiodermie (Methode); and Colleen Shimamato, DermaQuest Skin Therapy. Each panelist highlighted upcoming trends. According to Linder, an upcoming trend is understanding science and having ingredients that work. "Talk about what you are doing and using on a client during a treatment," she stressed. "This will help build compliance."

Pilon stressed that the esthetician must be educated. "Estheticians can help doctors increase their cash income," she said, stressing that a well-educated, certified esthetician can help design a treatment protocol. "Estheticians certainly can enhance what physicians are doing, but they must be educated."