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Getting Ahead: Face & Body 2009 Spa & Healthy Aging Conference and Expo

By: Abby Penning
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.

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Patricia Kaspian, partner at The Great Skin Company in Los Osos, California, said, “I’ve been in the business for a long time, and I like to come here for the broad selection of classes I can take part in and products I can view. I attended a class about branding your spa online, which I thought was great, because that’s really where the business is headed, and I also had a chance to look at several different lines and ask questions at the expo.”

People used the morning hours to pick up some product-specific knowledge in the Manufacturer Classes, which also extended into the afternoon. Focusing on particular skin issues, treatment options and retail techniques, the Manufacturer Classes allowed attendees an up-close experience with multiple product lines and service types, as well as the chance to communicate directly with company educators and team members.

Attendees also took an interactive approach with the multitude of spa suppliers exhibiting on the expo floor, which opened later Sunday morning. With a throng of spa professionals flooding the aisles, suppliers demonstrated innovative new techniques, debuted exciting new offerings, and provided interested attendees with volumes of knowledge about their products and treatments. The expo floor abounded with new business, procedures, and retailing and marketing ideas, and attendees took advantage of having the one-on-one attention of some of the industry’s top suppliers, discussing the wants and needs of their businesses, and often inspiring new development ideas in the suppliers themselves.

In addition to all the industry information and insight attendees received on the expo floor, they also had a chance to win some cold, hard cash. Exhibitor RevitaLash kept the anticipation and excitement high throughout the afternoon by periodically announcing winners of its $1,000 cash giveaways. The day’s four lucky winners, who entered the drawings by dropping their names in a drum at the company’s booth, were able to take the cash home right away, allowing them to immediately invest it in their businesses and other ventures.

Shop ’til you drop

Face & Body 2009’s final day broke on Monday, finding suppliers and attendees ready to finalize their business on the expo floor, and gather up lasting business ideas and industry knowledge.