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Getting Ahead: Face & Body 2009 Spa & Healthy Aging Conference and Expo
By: Abby Penning
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
The crowds at Face & Body 2009.
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Attendees next gathered at The Sainte Claire hotel’s Courtyard Atrium for the networking luncheon sponsored by the San Jose-based Jan Marini Skin Research, Inc. Chatting with tablemates between bites, luncheon attendees discussed the issues they were experiencing with their respective spa businesses, sharing ideas, solutions, product recommendations and more. They also listened to a short presentation from Jan Marini’s vice president of marketing communications Mark Marinovich as he described the company’s products and marketing efforts. Spa owners, estheticians and industry professionals got a jump on some of the conference and expo’s hottest topics simply by conversing with the new friends they met during this networking event.
Following the luncheon, the product-neutral Advanced Education Conference Program began, bringing attendees to the convention center and filling class tracks that included Business-building, Esthetic Science, Trends and Wellness/Sustainability. Industry leaders, including Peter T. Pugliese, MD, of Circadia by Dr. Pugliese and Christine Heathman of GlyMed Plus/Advanced Aesthetics, Inc., captivated audiences with information on topics ranging from scientific research about ingredient trends and cosmetic chemistry to attracting younger clients and becoming a better leader. Attendees were able to take notes and accrue information they could implement immediately when they got back to their spas.
Saturday was topped off by the final à la carte option of Face & Body 2009—a tour of two local wineries. The tour was sponsored by Éminence Organic Skin Care, and attendees picked up gift bags provided by the company before boarding shuttles that took them to two local wineries in the nearby Santa Cruz Mountains. The first, Silver Mountain Vineyards, included tastings of local offerings and a chance to mingle with fellow attendees, and Loma Prieta Winery, the second stop, offered samplings of its wine while attendees watched a beautiful sunset.
The second day of Face & Body 2009 dawned offering a myriad of learning and shopping opportunities for attendees, with the continuation of the Advanced Education Conference Program, the start of the Manufacturer Classes and the opening of the expo floor.
Education started early, with eager attendees learning information about spa business, trends, ingredients, sustainability, skin care science and more as the conference shifted into gear again, with speakers such as Rebecca James Gadberry of YG Labōratories and Mark Lees of Mark Lees Skin Care, Inc. sharing their experiences and knowledge about topics spa industry professionals crave. Providing demonstrations and answering questions during the sessions, these industry experts helped spa owners with their current business issues and technique queries, offering hands-on, personal involvement. These business solutions also helped spa owners get immediate feedback about situations they were experiencing, helping them make the most of their valuable time spent at Face & Body 2009.