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Getting Ahead: Face & Body 2009 Spa & Healthy Aging Conference and Expo
By: Abby Penning
Posted: September 25, 2009, from the October 2009 issue of Skin Inc. magazine.
The crowds at Face & Body 2009.
With an exciting new city to call home, the Face & Body® 2009 Spa & Healthy Aging Conference and Expo hit San Jose, California’s, San Jose McEnery Convention Center from Saturday, July 11, to Monday, July 13, offering attendees an array of business-improving opportunities to enjoy.
Savvy spa owners crowded the classrooms during the product-neutral Advanced Education Conference Program and combed the expo floor for new products and industry information. They also checked out the city and its spa industry, and learned a little bit more about each other by taking advantage of the show’s new options: a spa tour, a networking luncheon and a tour of two local wineries.
Brimming with education sessions on timely topics, featuring a wide selection of companies selling products and offering information about different technologies, and providing the chance to speak with fellow industry professionals about their business experiences, this year’s conference and expo was a must-attend event for spa owners working to maintain and expand their enterprises. And with some of the industry’s biggest names in attendance teaching classes and sharing their knowledge, this year’s Face & Body was the perfect place to go to move a spa business forward.
Tours, talks and tastings
Saturday, the first day of Face & Body 2009, began with the debut of the à la carte options that could be chosen individually or as a package. They provided attendees with the opportunity to get to know each other outside of the business arena while also offering the chance to obtain unique insights into the spa industry.
The sold-out spa tour kicked things off, taking attendees to three different spas around San Jose. The first, Ayoma LifeSpa in the Hotel Valencia Santana Row, encouraged attendees to explore the facility while also learning more about the ayurvedic and skin care services the spa provides. Next up, tour-goers watched demonstrations of teeth-whitening and a cellulite-reduction treatment at Beautiful By Design day spa, and the tour then concluded at Tova Day Spa in The Fairmont San Jose hotel, where attendees got a behind-the-scenes look at the variety of treatments and services offered at the destination spa-like day spa. Throughout the tour, attendees also asked questions and interacted with the owners of the tour’s spas, picking up helpful advice and the abundance of knowledge the owners have spent years cultivating.