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Face & Body 2009: Opportunity Awaits

By: Sandy Chapin
Posted: June 1, 2009, from the June 2009 issue of Skin Inc. magazine.

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  • Take charge. Consider arranging a meeting with other spa owners, managers and suppliers to ask what they are doing in their businesses, as well as what they see happening in the industry’s future, and use this time as an idea exchange.


  • Walk the show floor thoroughly and completely so you maximize your options for the expo’s best deals. Carry a small note pad and take as many notes as possible.


  • Gather as much information as you can. This is the place to find out what new products and services are available to you that can help expand your business and increase productivity and profitability.


  • Be a buyer. Suppliers don’t want to take their equipment back to their warehouses, so if you are interested in making an equipment purchase at Face & Body, go to your bank or finance company before attending and obtain pre-approved credit. This way you know the amount of money you have available to spend while you’re attending, as well as what your monthly payments will be, and you’ll be in a much better position to negotiate a great price at the show.
  • Also, be sure to do a little follow-up work after you get home from Face & Body. By asking yourself the following questions, you’ll be sure to stay on top of the all the helpful knowledge you accumulated while in San Jose to help make your spa a better business.

    • How can I leverage vendor expertise for success through strategic partnerships?