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Top 10 Skin Care Industry Trends From Face & Body Midwest 2012
Posted: March 19, 2012
The show floor was hopping with attendees investigating new techniques, purchasing products and visiting with their favorite suppliers.
Face & Body® Midwest was held March 3–5, 2012, at McCormick Place West. More than 3,200 skin care professionals, including facility owners and managers, converged during the three-day event, a 73% increase from the previous year. Face & Body Midwest was co-located with America’s Beauty Show® (ABS), and all ABS attendees had cross-over privileges, which added an additional 3,500 attendees, totaling more than 6,700. According to medical esthetician, Kristen Crees, from The Spa at NorthPointe in St. Joseph, MO, "I think Face & Body Midwest is a great opportunity for education. You meet a lot of great industry professionals, and there's a lot to take in. It's a great experience."
The three-day exhibit hall was filled with 87 companies who represented skin care, makeup, equipment, anti-aging, aromatherapy, business tools, hair removal and other suppliers offering the latest trends and techniques. It was a veritable experience for skin care professionals to shop, compare and get solutions to their challenges. According to Sandra Donovan, owner of Donovan's Serenity & Wellness Spa in Alpena, MI, "We've found Face & Body Midwest to be really helpful. We were looking for a couple of specific items this year, especially software, and we're always looking for new ideas to take back home with us. Actually, for software ... an option here at the show is one we hadn't explored too well until now, so we were excited to get a chance to do that."
Skin Inc. magazine sponsored the Advanced Education Conference Program, which kicked off with an opening panel on legislative concerns for skin care professionals. "The panel was very educational. There's always something from Face & Body Midwest that I can bring back to the spa," says Lynda Pappas, owner of Skin Deep Facials in Campton Hills, IL.
Following this, there were four tracks that featured business solutions, medical esthetics, skin science and treatment techniques. Industry professionals learned about the latest trends and techniques, and earned continuing education units, the hallmark of the conference. "The classes were very, very informative. Deedee Crossett really gave a firm idea about what to do for your business and how to develop it ... people wither away from that. She was very strong in how to be that person who's running a business. I was very impressed," says Karen Sattler, sales manager for New You Body Wax and Wellness Center in Utica, MI.