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Education, Networking and Product Knowledge
By: Melinda Taschetta-Millane
Posted: October 28, 2011, from the November 2011 issue of Skin Inc. magazine.
Boldijarre Koronczay of Eminence Organics networks with attendees on the wine tour.
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The following Sunday and Monday, industry suppliers discussed specific products and techniques, in addition to conducting hands-on demonstrations and lectures in more than 40 Supplier Classes. Attendees were able to learn from the experts themselves and gain valuable face-to-face time with their favorite suppliers in an informative and interactive setting. In addition, the expo floor was filled with attendees learning about new products and procedures, talking with industry experts and networking with peers. “I am very excited to come back next year,” said Angela Kim of JCPenney Salon in Newark, California. “This year was my second time attending, and it was better than my 2010 experience. After I made my purchases and showed them to my colleagues, they want me to take them with me next year. I am very excited.”
The Medical Esthetics Summit was featured again this year, in addition to a Medical Esthetics Pavilion, for attendees who were interested in learning more about this specialized field, or who currently work in it. Produced by Skin Inc. magazine and True University Esthetics, the summit was sponsored by Circadia by Dr. Pugliese. Attendees were able to network with their like-minded peers and hear a panel discussion about physicians working with estheticians, client retention, stem cell ingredients and peptides.
“I loved all of the speakers and topics at this year’s Medical Esthetics Summit,” said Sally Lewis of Specialty Care & Surgery Center in Kelseyville, California. “I am fired up and ready to use all of the information in my career. My goal for attending was to get a better understanding of my role in the medical office, and I definitely learned more ways I can be utilized in the medical field.”
Education, networking and product knowledge—it’s what this industry is all about, and Face & Body Northern California delivered. Mark your calendar to share your expertise with industry peers at Face & Body Midwest, March 3–5, 2012, at McCormick Place West in Chicago, and at Face & Body Northern California, August 25–27, 2012, at the San Jose McEnery Convention Center in San Jose, California. If you would like to be considered for presenting a session at one of these shows, or have a specific topic you’d like to see addressed, I’d love to hear from you.