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Education, Networking and Product Knowledge

By: Melinda Taschetta-Millane
Posted: October 28, 2011, from the November 2011 issue of Skin Inc. magazine.

Face & Body® Northern California 2011 in San Jose, California, brought industry professionals together to continue their education, network and learn about new products.

Education and networking

Saturday, August 27, was dedicated to education. This year’s Advanced Education Conference Program included four tracks: Business Solutions, Skin Science, Trends and Wellness. Attendees learned about a variety of topics from some of the masters of the industry, including everything from marketing to social media to inflammation of the skin to becoming organic-savvy. To view additional images from the show, be sure to log on to www.SkinInc.com/current.

Many sessions, including “Risky Business: Take Simple Precautions to Keep Your Business Safe” presented by Jesse Cormier of Associated Skin Care Professionals (ASCP), inspired attendees to take immediate action when they returned to their facility. “This was fantastic information for professionals as well as spa managers such as myself to help employees know what to do to protect themselves,” said Jennifer LaCroix of Spaaah Shop & Day Spa in Durango, Colorado. “I will address all of these issues with our staff, including increasing awareness of precautions and intake forms. Great session!”

All conference attendees were invited to a Networking Lunch, which featured an interactive conversation with Deedee Crossett, president and dean of the San Francisco Institute of Esthetics and Cosmetology and current president of the California Board of Barbering and Cosmetology, who discussed industry compliance, state board requirements and the top 10 industry violations.

The day came to a satisfying end for a group of attendees who spent an evening in wine country for an intimate tour and tasting at Vine Hill Winery, located in the beautiful Santa Cruz Mountains. The winery is known for its award-winning pinot noir, and both supports and uses sustainable vineyard and winery practices. The tour was sponsored by Éminence Organic Skin Care.

Product knowledge