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Revive & Renew: A New Look at Reaching the Consumer
By: Melinda Taschetta-Millane
Posted: September 29, 2011, from the October 2011 issue of Skin Inc. magazine.
The design team from SFIEC gave consumer attendees free makeovers.
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Each attendee received a reusable jute Revive & Renew tote bag, sponsored by GlyMed Plus, and charter sponsors provided product samples and literature promoting the value of professional skin care treatments and products. Along with this, local estheticians offered service specials to encourage consumers to book appointments.
During the event, consumers experienced professional skin care products and services firsthand, and estheticians performed skin analyses and offered mini-treatments. Skin care manufacturers discussed their product benefits and gave treatment demos, and ABMP-member massage therapists offered seated massage services, emphasizing the therapeutic value of massage above and beyond relaxation. Also, the design team from SFIEC offered makeup touch-ups and enhancements, compliments of BeingTrue, and Club One Fitness instructor Grace Kendrick led participants through a series of yoga movements. Attendees enjoyed a refreshment break with a glass of healthy cucumber water, sponsored by Dermalogica, while listening to new age music by Anton Mizerak and Laura Berryhill of Shastasong.
Revitalizing the industry
Revive & Renew’s consumer message is this: Discover your local skin care facility. “At Revive & Renew, consumers learned how they can make professional skin care a lifestyle choice,” says Chapin. “This one-of-a-kind program showcased the industry in a unique, exciting and compelling way. And, new locations will be added in 2012—exciting announcements will be made soon, so look for this event to come to a city near you!”