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Face & Body Midwest Gets Down to Business
By: Melinda Taschetta-Millane
Posted: April 29, 2011, from the May 2011 issue of Skin Inc. magazine.
Attendees got down to business at Face & Body Midwest 2011 Spa Conference and Expo.
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On Sunday, attendees hit the expo hall early, eager to see what was new in the industry, and also took advantage of the face-to-face sales and networking, happy to have the opportunity to meet with industry experts. They also had the unique experience of being able to walk the floor of the cosmetology-focused America’s Beauty Show®, which was again co-located with Face & Body Midwest.
Companies also presented their specific products and techniques, and conducted hands-on demonstrations and lectures in a variety of separate Supplier Classes. Attendees were able to learn from the experts themselves and gain valuable one-on-one time with their favorite suppliers in an informative and interactive setting.
First-time exhibitors learned of the value that Face & Body brings to the industry table, as well. “The Face & Body Midwest show was the first beauty industry show Frangipani Body Products decided to participate in, and we couldn’t be happier with the results,” says Tracy Land, owner of Frangipani. “The staff was exceptionally helpful, the space was outstanding, and the attendees were just what we were looking for. We look forward to doing more business with Face & Body in the future.”
The Medical Esthetics Summit was a new addition this year, produced by Skin Inc. magazine and sponsored by True University Esthetics. The summit was designed to help build and strengthen business for estheticians and practitioners working in a medical setting, and also for those looking to expand into this specialized area. Networking was abundant, and attendees learned from practicing experts about blending esthetics with medicine, while they earned valuable CE credits in esthetics and esthetics education.
Attendees who took part in the advanced education opportunities were able to then check out the expo hall for suppliers that offered products and services to meet their growing needs. Some of the summit attendees were driven to the expo floor during the afternoon to find suppliers who could work with the liability needs they had identified through the expert speakers at the show. As Susanne Warfield, president/CEO of Paramedical Consultants, Inc. and a speaker at the summit, walked the show floor after her presentation, she was impressed to hear that the attendees took immediate action. “It was mentioned to me by several exhibitors that attendees from my class were already using the equipment evaluation tools that I had just given to them during my presentation, and were seeking out organizations to help them with possible liability issues,” says Warfield.