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Face & Body Midwest Gets Down to Business

By: Melinda Taschetta-Millane
Posted: April 29, 2011, from the May 2011 issue of Skin Inc. magazine.
Attendees got down to business at Face & Body Midwest 2011 Spa Conference and Expo.

Attendees got down to business at Face & Body Midwest 2011 Spa Conference and Expo.

The three-day conference and expo kicked off on Saturday, March 12, 2011, at McCormick Place West in Chicago, and setting the pace for the weekend was the product-neutral Advanced Education Conference Program.

It was a banner year for the conference because Allured Business Media recently became an approved sponsor of continuing education (CE) by the Illinois Division of Professional Regulation, enabling licensed Illinois attendees to earn valuable CE credits in esthetics and esthetics education at the conference.

Industry experts discussed the topics that affect today’s skin care professionals, including sessions such as “Roll Your Own Groupon,” “Melanoma and the Younger Generation,” “Professional Social Media 101” and “Journey Into Well-being” during the conference’s Business-building, Esthetic Science, Trends and Wellness tracks.

“The education presented at the Advanced Education Conference Program was invaluable—the quality of information was spot-on. And I absolutely value the esthetics CE credits that attendees were able to earn,” says Shelley Pearl of Spa Soak in Chicago. “This conference definitely gave you value for your money. I’ll be back next year.”

Many of Allured Books’ authors were on hand Saturday to sign copies of their latest works for the education-driven crowd, including Morag Currin with her book Oncology Esthetics; Zoe Draelos, MD, with the newly released Physiology of the Skin, Third Edition, co-authored with Peter T. Pugliese, MD; Lydia Sarfati and her book Success at Your Fingertips; and Carl Thornfeldt, MD, FAAD, with his book The New Ideal in Skin Health: Separating Face From Fiction, co-authored with Krista Bourne.

Day two