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Face & Body Midwest 2011: Generate More Business

Sandy Chapin February 2011 issue of Skin Inc. magazine
Face & Body Midwest 2011 Spa Conference and Expo

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Despite the bleak forecast projections for 2011, spa owners must remain optimistic in order to maintain and grow their businesses.

With the holiday season now ended, it’s the perfect time to re-energize your spa and focus on the next 12 months. What are you doing differently this year to thrive? For starters, consider attending the 2011 Face & Body® Midwest Spa Conference and Expo taking place March 12–14, 2011, at McCormick Place West in Chicago. Face & Body, which is co-located with America’s Beauty Show® (ABS), will give you fresh ideas to implement in your spa, the ability to buy new products for your clients from industry suppliers, and the opportunity to enhance your knowledge, learn from industry experts and network with your peers.

Plan ahead

Be sure to visit for all your pre-planning needs. There is a wealth of information that will help you decide on what exhibitors to visit in the expo hall or choose what educational classes to take. Be productive and map out your show schedule. Also, you can join the mailing list to receive up-to-the-minute information at With so much to see and do, you’ll want to make sure you maximize your time effectively. Be prudent, take advantage of pre-registration prices and save.

Seize the moment

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