Technological Knowledge

Cheryl Whitman, founder and CEO of Beautiful Forever Medical and Spa Business Consulting, an esthetic business consulting firm, offers this list of issues that should be addressed when evaluating new technology for your practice.

• Develop a budget and marketing blueprint.
• Invest in staff training. There is no such thing as too much training.
• Implement incentive programs for your staff that reward production and revenue generation.
• Know your competition, as well as what they offer and charge for similar services.
• Set pricing with your clientele and region in mind.
• Brand your practice and yourself.
• Create a niche for yourself and your practice.
• Survey your clients to learn what they are looking for so you can then add this to your menu of offerings.
• Stay up-to-date on all trends and technologies.
• Be sure you are compliant with state and federal regulations.
• Come up with your own questions and concerns. The above list is meant only as a catalyst to start you thinking.