Providing skin cancer awareness education for consumers—especially younger kids and teens—is incredibly important for skin care professionals, because estheticians, not physicians, are often the first point of contact with consumers of any age. Following are a variety of ways that skin care professionals can reach out to the community to provide this life-saving information.
1. Team up with a nurse practitioner or physician’s assistant from a local dermatology office to provide a day of skin cancer screening to a school or other community organization; then, recommend skin care products and services that can help repair, protect and prevent sun damage.
2. Spend a day in health classes at junior highs and high schools in your local area, and teach students about the dangers of skin cancer. Bring along your skin scanner with UV lamp to show the kids what’s happening beneath their skin that isn’t visible on the surface.
3. Volunteer at a local health fair, and present a session on skin cancer awareness. Bring along a skin scanner so people can see their skin’s damage, and then make product recommendations to help address their concerns.
4. Offer to present a skin cancer awareness presentation at business luncheons attended by health or business professionals throughout your community. Make follow-up appointments to provide skin consultation with skin scanning at their own office where makeup can be removed for a better look at the skin. Nurse practitioner and physician assistant associations in your area may be a good place to start.
5. Offer to teach community education skin cancer awareness classes through your city, and also your local junior college. Inquire whether you can pass out business cards in order to get the word out about your business.
6. Many times, local sporting events, such as healthy heart walks and breast cancer walks, have a medical tent available for people to receive eye exams or hearing exams. Team up with a local dermatologist to provide skin cancer screenings and referrals.