Viktoria Ostroushko
One of the goals of skin care is to help people put their “best face forward.” However, recent surveys have shown that 60-70% of women and 50-60% of men claim some degree of skin sensitivity such as stinging, burning and tingling, at levels ranging from “very” to “slightly.” In fact, over the past 20 years, researchers have concluded that over half the general population consists of people with sensitive skin.1