Current Issue cover

Top Makeup Habits During Quarantine: Survey Results

Contact Author

Thank you for your inquiry. Please note that the author cannot provide individual medical advice. Also, if you have a customer service question, email customer service at

Fill out my online form.

More than half surveyed have continued their same makeup routine since quarantine.

Beautyque NYC has released the results from a survey regarding makeup habits during COVID-19. The survey shows results from 328 consumers 18 years-old and older. 

Related: How COVID-19 Impacted the French Cosmetics Sector

Of those surveyed, 12% said they mostly wear mask all day and 43% mostly work/stay at home, although 45% do a mix of both. 

Whether they are going out or staying in, 53% of those surveyed said they haven't changed their makeup routines. However, 26% have stopped wearing makeup and 21% only wear makeup for video calls. 

Below is a wrap-up of consumers' product usage habits (percentages throughout relate to portion offering an affirmative answer).

How often they wear complexion products:

  • Daily: 55%
  • Occasionally: 32%
  • Never: 13%

How often they wear lipstick:

  • Daily: 49%
  • Occasionally: 34%
  • Never: 17%

How often they wear mascara:

  • Daily: 61%
  • Occasionally: 23%
  • Never: 16%

Co-founders Sonia Khemiri and Sylvie Giret said, "We wanted to understand how people had adjusted their makeup routines during COVID-19 and to the inherent constraints such as wearing a mask or staying at home. Although we can tell that people undoubtedly adjusted their routines to the ‘new normal’ (26% have stopped wearing makeup), overall this survey carries good news for makeup brands, with respondents keeping up better than we expected when it comes to applying makeup.”

Related Content