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WellBiz Brands Breaks Into Beauty with Amazing Lash Studio Acquisition

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WellBiz Brands, Inc., has announced its acquisition of the Amazing Lash Studio franchise.

Founded in 2010, Amazing Lash Studios are retail salons which apply semi-permanent, affordable eyelash extensions to the client’s own lashes. It operates more than 200 franchise locations in 33 states.

Amazing Lash Studio will be led by CEO Heather Elrod, who joined the company as chief operations officer in June 2016. She brings more than 25 years of beauty and franchise experience to WellBiz Brands’ leadership team.

Related: Amazing Lash Studio Named Among Top New Franchises

“I’m thrilled for Amazing Lash Studio to be joining the WellBiz Brands’ portfolio,” said Elrod. “By doing so, we will be able to build on our extremely strong foundation and continue to accelerate studio growth, product innovation and franchisee support so Amazing Lash Studio remains the category leader in the eyelash extensions and retail beauty industries.”

The acquisition adds beauty to WellBiz Brands’ franchise portfolio, which includes health and wellness brands Elements Massage, Fitness Together and FIT36.

“I am excited to welcome the Amazing Lash Studio brand, franchise owners and support team to the WellBiz Brands portfolio of companies,” said WellBiz Brands executive chairman Joe Luongo. “The addition of the nation’s leading eyelash extensions franchise brand is a natural expansion to the health and wellness businesses we already operate.”