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Section: Business > Customer Service

Getting Carded

Find out the marketing and customer service benefits to be gained by regularly completing client consultation cards.

Designed for Success, Part II

Discover how the physical design of your spa can affect its prosperity.

Selling the Traveler's Treatment

Capitalize on existing menu offerings by catering to your jet-setting clients' needs.

The Differences Between Men and Women--Part II: Stereotyping and Its Effects on Product Perception

Identify the significant differences in the way male and female roles are culturally portrayed.

The Differences Between Men and Women--Part 1: The Brain and Personality Development

The first installment in this three-part series explores the early periods of sensory, motor, visual-spatial, cognitive and emotional developmental stage theories.

Skin Care With Compassion

Advice and compassion can go a long way in helping clients who have cancer.

Be the Change You'd Like to See in the World

Keep sensitivity on the front burner of your spa.

A Prescription for Success, Part 2

The second part of this two-part article addresses the importance of recording the results of a thorough skin examination.

Marketing to Multiple Generations

Gain insights into what each generation needs and desires for more effective marketing communications.

Aging With Edge

Find out how to treat your baby boomer clientele both emotionally and physically.

Save a Tree With E-newsletters

Discover how e-newsletters can benefit your spa.

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Consumers Becoming More Discerning on Companies' Greening Claims

An increase in customer relations and sincerity in the implementation of the green trend, which continues to grow, is necessary to further development consumer trust, says the Natural Marketing Institute.

Community Service: Get Involved

Increase your spa's visability in the community by becoming passionate about a charitable cause and giving back.

The Power of Social Fluency

Networking is crucial for business success, and it happens in more ways than you can imagine.

Short and Sweet

Discover how miniservices can offer spa clients a real respite in no time.

A Prescription for Success

In Part 1 of this two part article, discover the importance of utilizing a thorough and complete prescription sheet when consulting with clients.

Defining Your Customer by Consumer Type

Learn about the four key consumer personalities and how to meet their specific needs.

Culture Club

Discover how to foster a positive and progressive culture in your medical spa.

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