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Section: Business > Customer Service

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5 Ways to Beat Client Boredom

By moving and shifting activities, you’ll be surprising and delighting not only your clients, but also yourself.

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Top 8 Biz Lessons from An Esthetician Mentor

Rather than sharing everything I learned from the event, which would be a book in itself, I will share with you the top eight biz lessons I learned took away.

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Demographics Are Dead

The old standard of predicting customer behavior based on their demographics—age, gender, income and nationality—may now be obsolete.

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Lumenis Launches Online Resource

Lumenis Ltd. announced the launch of a new online informational resource, AesthetiPedia, which provides information about the latest energy-based skin care treatments for individuals seeking to address common skin concerns such as pigmentation, hair removal and overall rejuvenation.

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UK Spas Step Up to At-home Competition

Consumers are turning to at-home spa treatments instead of regular visits to their esthetician, according to Charlotte Libby, senior beauty analyst at Mintel.

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Skin Authority Releases New App

Skin Authority released a new app to extend personalized care outside the spa.

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SKINtuition: Eat That Procrastination Frog for Better Business

This persistent creature is not the rare delicacy desired by foodies; rather, it is a metaphor for common procrastination that can profoundly affect your business.

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Client Love: Six Rules for Building Solid Gold Relationships

Client retention is all about building relationships, but to do so you must really love working with people, listening to them and catering to their needs.

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Understanding Lighting to Illuminate a Spa Space

When considering new lighting for a spa, a few key elements must be thoughtfully reviewed. Here, we will discuss those elements, which can lead to proper illumination of a spa space.

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How to Protect Your Brand From Counterfeiting

Andrew Brodsky, NetNames, shares how brands can protect themselves and their customers from the growing concerns of counterfeiting.

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Things Clients Say—Part II

Here are a few more of the things clients say (Part II of a series), along with ways the skin care professional can address those concerns.

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Esthetics—The Progressive Industry

As health, wellness and slowing down the signs of aging have become the client’s necessity, the industry is demanding a qualified esthetician to ensure effective results.

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10 Things to do to Reduce Your Overshare

Welcome the opportunity to reevaluate what you share with #10things your clients do not want to know about you!

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5 Characteristics of the Over-60 Skin Care Client

Euromonitor International’s latest study, Challenges and Opportunities in Targeting the Senior Consumer, gives insight to the over-60s demographic.

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Sun Safety: Refuting Client Excuses for Better UV Protection

Many clients have a long list of reasons not to use adequate sun protection, but the practice is one that will not only preserve the youthful appearance of the client's skin, but may ultimately prevent skin disease.

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Explode Skin Service Business With a Contest

Hosting a contest will motivate service providers and support staff to expand your business for you and expose current clients to skin products and services!

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10 Things to Do to Spring Clean Your Service Offerings

Spring is here and it’s a perfect time to spring clean your service offerings.

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6 Myths That Undermine Customer Satisfaction

Spas can't shower every client with rose petals and champagne, but often, changing just a few little things can have a huge impact on customer perception.

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