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Type: Article
Section: Business > Customer Service
Customer Service
The Benefits of Choosing Community Over Competition in the Esthetic Industry
By shifting our mindset from competition to collaboration, we can create a rising tide that lifts all ships, propelling our local beauty scene to new heights.
Trends
7 Viral Skin Care Trends That Need to Stop in 2023
Here is a list of skin care trends you need to be warning your clients against.
Marketing
$pa Marketing: How to Be Influential
Now is the perfect time to use your social media platform(s) as an influencer. Not only can it help you grow your business, you might be surprised by how much fun (and money) you can gain by doing it.
Customer Service
Ask The Esty... How to Create a Menu that Welcomes Multicultural Clients
Skin, the largest organ of our body, is something we all have in common regardless of our background, race, religion or gender.
Staff
Tips for Owning a Successful Waxing Franchise with Melinda Sykes
Sykes sat down with Skin Inc. to discuss what being a business owner in a female driven industry really means, how running a waxing studio differs from traditional spas, and how to create loyal customers.
Customer Service
The Key to Gathering Game Changing Testimonials
You have a limited amount of time to get a good testimonial from a client, so you need to make gathering their feedback as easy and efficient as possible.
Staff
How to Create a More Inclusive and Diverse Spa Business
It is important for your spa business to firmly establish itself as a safe space, not just for its employees, but for a more diverse clientele seeking spa services as well.
Customer Service
5 Client and Staff Safety Tips For The Ideal Skin Care Experience
By following five simple tips, you can feel confident that you are doing your part to keep your facility germ-free and safe.
Staff
Embrace Diversity with Inclusive Skin Care
Successful beauty brands recognize that inclusivity involves both responsibility and commitment, and they aim to integrate diversity, equity and inclusion (DEI) into their core values.
Marketing
$pa Marketing: How to Hit Your Reset
Using our reset buttons when we feel the need for change or improvement is a powerful reminder that it’s never too late to start over, or start fresh.
Staff
The Art of Crafting a Customized Spa Experience with SkN BAR RX
Skin Inc. sat down with Angelica Caravello, regional educator for Edgeless Beauty Pro, to learn more about the spa’s unique treatment options, how they train their staff and how exactly they go about making each treatment so customizable.
Makeup
Ask The Esty... Growing Your Professional Makeup Business
Industry pro, Deedee Crossett, answers your burning questions about the industry every month.
Staff
4 Steps for Empowering Communication with Staff & Clients
Here are a few simple steps for incorporating great communication that will make an immediate impact on your team and your spa or salon business.
Customer Service
How to Create an Exceptional Customer Experience
When you have successfully created a memorable customer experience, and continue to update it, you automatically increase the perceived value of your products and services.
Marketing
$pa Marketing: Get Started with Pay Per Click Advertising
Setting up a PPC account in Google Ads is one of the most effective ways to target your dream client.
Staff
Leaf Spa's Top Tips for Crafting a Healing Spa Experience
Leaf Spa’s co-founder, Craig Carter, sat down with Skin Inc. to discuss designing a spa interior that connects clients to their own natural rhythm and provides a path to healing.
Staff
Must Have Equipment for The New Spa Owner
With the right budget and realistic expectations, running a day spa can be an incredibly thrilling and fulfilling experience!
Treatment
Ask The Esty... Growing Gen Z Clientele
Industry pro, Deedee Crossett, answers your burning questions about the Gen Z client.
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