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March 2017

Table of Contents:

Spa Business Articles

$pa Marketing: Raise the Bar with Great PR

Louis Silberman, National Laser Institute

How to Leverage Booking Apps to Boost Revenue

Beth Cochran, Wired PR

A Mind on Millennials: Part 1

Sherrie Tennessee, SpaSOS; and Maritza Rodriguez, Pevonia

Stories of Success…With Danné Montague-King

Katie Anderson

Spa Snapshot: Aviary [Beauty & Wellness Collective]

Katie Anderson

Ask the Esthy: Crafting a Menu

Lori Crete, L.E.,Spa 10 and The Esthetician Mentor

Skin Science Articles

Emu Oil: Ancient Remedy for Modern Times

Victoria Tabak, Nature Pure Labs

Jar Deconstructed: Pollution Solution

Rachel Grabenhofer and Katie Anderson

Treatments Articles

Tried and True: Top 5 Ways to Reduce Cellulite

Terri A. Wojak

Reflections: Bring the Body Back

Katie Anderson

#10 Things to Know About Popular Essential Oils

Deedee Crossett, San Francisco Institute of Esthetics and Cosmetology

Infrared Protection: Hype or Hope?

Ginger Hodulik, MS, CNS, DermaMed

Scrub Swap

Danae Markland, PCA

The Body Benefits of Infrared

Maxie Frericks, Velvet Day Spa

Beyond Stone Massage: 5 Ways to Incorporate Himalayan Salt

Ann Brown, Saltability and Spa Insight Solutions

Frenemies: The Sun and the Environment

Lisa Stewart, Solia Spa