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November 2013

Oct 2013 Dec 2013

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Look inside the Digital Magazine

Table of Contents:

Spa Business Articles

Making Loyalty Programs Work for You

Elaine Sauer

The Little Esthetician That Could

Regina M. Tucker

Cost vs. Value: Charging What You’re Worth and Feeling Good About It

Lori Crete

Retailing Secrets for the New Marketplace

Ben Johnson, MD

Why Smart Marketing Matters

Bryan Durocher

Kate Wind—Spa Mio, The M Resort Spa Casino Hotel Las Vegas

Kristen Wegrzyn

Make Your Spa More Sustainable

Christin Bones

The India Spa Market: Flourishing in the East

Kristen Wegrzyn

Seize the Day

Cathy Christensen

Skin Science Articles

Understanding Cytokines and Cell Communication

Michael Q. Pugliese and Peter T. Pugliese, MD

Glycation and the Skin

Kris Campbell

Botanical Ingredients for the Medical Spa

Katherine Tomasso

Treatments Articles

10 Things Every Makeup Artist Must Know

Deedee Crossett

Skin Synergy: The New Equipment Equation

Whitney Johnson

Building a Re-youth Program for Clients

Rhonda Allison