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January 2011

Table of Contents:

Spa Business Articles

New Year, New Opportunities

Melinda Taschetta-Millane

Your Public Relations Toolbox

Debra Locker

Maximize Your Spa's Retail Sales

Lydia Sarfati

Understanding Your Financial Statement

Larry Kopsa

Keep Your Spa's Team Strong

Boldijarre Koronczay

What Will Your Business Become This Year?

Deedee Crossett

The Secret to Competitive Marketing

Bryan Durocher

Engaging Spa Clients Through Social Media

Nate Myers and Ron Robinson

Spa Owner Focuses on Clients and Finds a New Life

Cathy Christensen

Skin Science Articles

Chemodenervation From Physiology of the Skin, Third Edition

Zoe Draelos, MD, and Peter T. Pugliese, MD

Treatments Articles

The Evolution of Hair Removal

Terri Wojak

Boost Retail Sales With Hand-held Equipment

Cathy Christensen

Other Articles

Face & Body Midwest 2011: Continuing Your Education

Melinda Taschetta-Millane