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The Second Annual National Black Estheticians' Week Kicks Off

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NBEW celebrates licensed Black estheticians and encourages all individuals to take time for self-care.

The second annual National Black Estheticians' Week (NBEW) is devoted to celebrating licensed Black estheticians and encouraging all individuals to take time for self-care from February 22-28, 2021.

Related: Black History Month Snapshot: Spas in Gainsville

This year’s theme is “Conquering Obstacles and Inspiring Others” and several noteworthy estheticians will be highlighted on Spasho, an online business directory where people can find and support licensed Black estheticians, and on social media, speaking to this theme.

Licensed Black estheticians are encouraged to participate via their social media channels and by following the NBEW guidelines available on Spasho, including listing their name/business on Spasho and the Best Skincare Directory on Facebook, a group founded by Katina Gilmore, who partnered with Medois in the initiation and promotion of NBEW.

People of all ethnic groups and diverse backgrounds are encouraged to celebrate NBEW and to support local Black estheticians.

Tiffany Medois, founder of Spasho and NBEW said, "We positioned NBEW within Black History Month, which commemorates the legacies of pioneers and trailblazers, to be an extension of that same excellence, while focusing on the unique contributions of licensed Black estheticians, increasing their visibility. Estheticians, in general, are amazing, because they increase the well-being of a variety of skin types, while Black estheticians, specifically, are skyrocketing in numbers and most are cognizant of handling hyperpigmentation and treatment guidelines involved in melanated/melaninated-rich skin tones. NBEW is a time where we promote our industry, support each other as licensed Black estheticians, and highlight self-care for all people.”