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Happy New Year from Skin Inc. Magazine!

Posted: December 30, 2008

page 6 of 7

This zero calorie sweetener has been used for years in South America and Japan, but has been banned in processed foods and beverages in the USA and much of Europe. That could change in 2009 as the U.S. Food and Drug Administration is preparing to decide if stevia variant Rebaudioside A may be safely used in processed products. If approval is granted, the new product floodgates could open quickly as both Coca-Cola and PepsiCo are both ready to roll with new stevia-sweetened drinks.

Worldwide economies may be dipping, but that does not seem to have dampened the desire for companies and products to be perceived to be environmentally-friendly. Mentions of the word “eco” for new food and non-food packaged goods from around the world have nearly doubled in the last two years, according to Datamonitor’s Product Launch Analytics.

Nature Babycare Eco Sensitive Fragrance Free Awarded Wipes (Finland), Plush Eco Fabric Softener (Brazil) and Nvey Eco Organic Erase Corrective Makeup (Australia) are some products that are definitely “on trend”.

Flower power

Who doesn’t love flowers? Granted, flowers are great to look at, but they are beginning to play a bigger role in new product formulations. Floral flavors like lavender, hibiscus and jasmine have long enjoyed success in non-foods, but are newer to foods and drinks markets.