As Americans endure more stresses as part of everyday lives, the popularity of spas continues to rise. But these days, clients are looking for more than just a traditional facial to complete their spa experience.
Many spas are offering overall wellness and lifestyle classes to provide a well-rounded experience for their clients, and one of the most important elements of the spa experience to emerge recently is fitness. From Pilates and yoga to a blend of nontraditional relaxation classes, spas are incorporating fitness elements of all types to cater to their various clients, with offerings for everyone—from baby boomers to Gen Xers and even teenagers.
According to a 2007 spa industry report by the International SPA Association (ISPA), 13% of spas are now offering fitness or sports programs of some type. The study reported the most popular service to be personal training, followed by cardio fitness and free weights. And of those spas that have fitness programs, 17% offer exercise programs for children under the age of 18.