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Beauty and the Brain: Global Wellness Summit Explores Neuroscience

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A pretty lady and a brain

The Global Wellness Summit (GWS) has announced that three leading experts in the field of beauty neuroscience will be keynote speakers at the conference on October 9-11, 2017 in Palm Beach, Florida. Among the speakers will be Anjan Chatterjee, M.D.; Nancy Etcoff, Ph.D.; and Lisa Ishii M.D..

Marketing and Perception

During his keynote presentation, Anjan Chatterjee, M.D., will be presenting a two-part research project entitled “Beauty2Wellness.” This study will delve into which marketing terms and concepts resonated the most with consumers. Additionally, the study will analyze whether biases against people with facial disfigurement occur implicitly.

Is Beauty Biology?

Nancy Etcoff, Ph.D., will then be discussing her research on the science of happiness and neuroaesthetics. In her book, Survival of the Prettiest: The Science of Beauty, Nancy Etcoff argues that beauty isn’t a learned behavior but instead is ingrained in our biology. Additionally, Lisa Ishii, M.D., will also be discussing her research on how people perceive beauty.

"Given the massive size of the beauty market and the fact that studies show that people respond at a deep neural level to beauty, it's time to pay attention to the mounting scientific research on why we pursue beauty so fervently, rather than continue to dismiss it as a somehow misguided or superficial quest," said Susie Ellis, GWS chairman and CEO. "And these three thinkers' insights will help us forge disruptive and evidence-based connections between beauty and human wellness for the very first time. It will be groundbreaking."

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