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Understanding the Psyche of the Male Client
By: Richard Linder
Posted: August 29, 2012, from the September 2012 issue of Skin Inc. magazine.
page 3 of 3
By taking the time to educate male clients about their role in their own skin health, product choice and use, along with providing painless purchasing opportunities, you can build long-term relationships that add to your bottom line.
Richard Linder is the CEO of PCA Skin. Before joining the company, he held executive positions at Greenwich Street Partners, the St. Louis Economic Development Council and KPMG in Zurich, Switzerland. Linder also serves on the board of directors of the National Holistic Institute.