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Navigating the Obstacles Between Services, Sales and Self

By: Anne Martin
Posted: June 1, 2012, from the June 2012 issue of Skin Inc. magazine.
a skin care professional nurturing a client

page 5 of 5

A guide could be the following language: “I have a cancellation policy of 24-to-48 hours; unless you’re sick or there’s an emergency (work emergencies don’t count, because then your work emergency becomes my work emergency) then the full price of the booked service is due. Because the policy is clear, it’s helpful, when you cancel, if you volunteer to send the check. It feels awkward if I have to remind you, which can affect the work we do together.”

Can exceptions be made to rules? Sure; but to make them, there must first be rules.

Change your story

Heeding what Tobolowsky has explained, you can change the starting point of your story. This different story rids you of the lying tales that had captured your thoughts, of not being good enough or young enough or old enough, or that sales are beneath you, or that the client will leave. Instead, recognizing that what exists within you is purpose, striving to do and be better, commitment to sustainability and to help. This new and different story encompasses the Buddhist concept of upaya-kausala, or skillful means: You will do whatever you must, professionally and intuitively, to care for clients in a complete and healthy way, in order to lead them to skin care enlightenment, and lead yourself to a commitment to the sustainability of your work. It is in this that you recognize and experience joy as the true child of courage and control.

Anne Martin is a licensed esthetician and esthetic instructor, and is also a CIDESCO diplomate. She is a magna cum laude graduate of the University of Massachusetts, Boston, and studied at the Harvard Divinity School. Martin graduated from the Elizabeth Grady School of Esthetics. She is the founder and chairperson of the NW Aestheticians’ Guild and chairperson of the Washington State Advisory Board for Cosmetology, Manicuring, Barbering and Esthetics. Along with Mark Lees, PhD, she co-founded the Institute of Advanced Clinical Esthetics, offering advanced seminars for estheticians. Martin currently has a private practice in Seattle where she specializes in the treatment of acne. She can be contacted at