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Sun Care Products Becoming More Appealing

Posted: July 23, 2009

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More natural ingredients–In addition to easier application, many new sunscreens are going au natural. New sun protection products claiming “botanical” or “herbal” elements have steadily increased in prevalence since 2005. So far in 2009, these claims have appeared on nearly one in three launches tracked by Mintel Beauty Innovation.

Skin care-inspired sunscreen–Many people use skin care products with UV protection*, so sunscreens now offer skin care-like benefits. Claims such as “moisturizing,” “oil-free” and “anti-aging” increasingly appear on new sunscreen products.

“Sunscreen faces tough competition from skin care and makeup enhanced with UV protection,” states Tomasello. “In the past 12 months, one in 10 new cosmetic and skin care launches contained sun-blocking ingredients. Especially now as people try to save on personal care, products that offer multiple benefits have an upper hand. Manufacturers need to show that their sunscreens provide the best UV protection, while being fun to use, convenient and good for the skin.”

*In a November 2008 Mintel survey about facial skin care, 35% of respondents said their usual products contain sunscreen or UVB/UVA protection.