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Mobile Medical Spas Zoom Into the Market

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Mobile medical spas are relatively new to the industry, but it’s no wonder the market is making the shift toward on-demand spa services in today’s need-it-now world. MySkinDr is one such mobile spa service offering concierge spa services, such as body sculpting, skin rejuvenation and resurfacing, anti-wrinkle treatments, chemical peels and laser resurfacing.

The service operates a fleet of mobile spas—ranging from small hybrid units, medium mobile vans and exam trailers—which are dispatched according to the services being rendered. Currently, MySkinDr is available in Las Vegas and Scottsdale, Arizona.

Skin Inc. caught up with Dane Hallberg, chairman and CEO of MySkinDr, for an exclusive interview to discuss the burgeoning on-demand spa market and how medical spas can implement mobile services into their offerings.

Skin Inc. (SI): Why did you decide to start a mobile spa service?

Dane Hallberg (DH): We are becoming an on-demand global culture. Consumers are going online to order goods and services where they once would visit a mall or other brick-and-mortar store, and this trend is only going to increase. The medical esthetics market is extremely competitive and those that want to grow and personalize their services have found the Groupon price wars unsettling, counterproductive and unsustainable.

 "We are becoming an on-demand global culture. Consumers are going online to order goods and services where they once would visit a mall or other brick-and-mortar store, and this trend is only going to increase." —Dane Hallberg, chairman and CEO of MySkinDr

There continues to be a major growth in the medical esthetics market, which is estimated to grow at a CAGR of 12.2% during 2017 to 2021 and reach $19.4 billion. This is a tremendous growth and it revolves around the personal value of medical esthetics to skin care professionals and patients.

Although there are professional and thorough patient management systems in place, one area of patient management that is problematic is how to gain new patients and retain current patients. 

We feel that concierge mobile esthetic services for medical esthetic procedures fills a significant void through grassroots effort (growing the practice and improving patient satisfaction and loyalty).

Providing consumers convenient onsite access to medical skin screening, medical spa treatments and medical referrals will benefit clinicians and patients alike. The mobile esthetic clinic offers a significant service to the patients who ordinarily couldn’t find the time or are unable visit their skin care professional and it can be on the patient’s own time schedule.

SI: What has the response been from clients?

DH: The response has been overwhelmingly positive. Many skin care professionals have replied that this idea has been bandied about for a number of years, but the mechanics of how to start and maintain a service was beyond their scope of competencies. 

We have also had discussions with brick-and-mortar sites and held events at sports clubs to see if our services could be applied to their business models, and we found that we can do it seamlessly. Not to mention, it’s a fantastic way for the clinician to build their practice within their community and it’s invaluable PR.

"The mobile esthetic clinic offers a significant service to the patients who ordinarily couldn’t find the time or are unable visit their skin care professional and it can be on the patient’s own time schedule."

SI: How do you think mobile services will affect the industry?

DH: Our service will reach many more patients who are not routinely being serviced by skin care professionals. We also believe that there are significant segments of the population who might take advantage of this service, such as corporate events, private parties, retirement communities, fitness centers and the like.

We will play a significant role in the numbers of patients seen, the numbers of patients referred to physician offices and the numbers of treatments performed. All leading to greater care, improved loyalty and patient satisfaction.

SI: What are the limitations to mobile services? Is there anything that cannot be offered due to space restrictions, etc.?

DH: We have committed to a menu of esthetic services that can be performed in a mobile clinic setting and performed by licensed medical personnel such as nurse practitioners, physician assistants and nurses.

"The mobile esthetic clinic offers a significant service to the patients who ordinarily couldn’t find the time or are unable visit their skin care professional and it can be on the patient’s own time schedule."

These procedures include Botox, fillers, microdermabrasion, mild chemical peels, facials and skin care products. We have no intention to add any procedure that might be construed as invasive, such as liposuction. We will refer all of those patients to a medical esthetic practice.

SI: Are mobile services something spas can easily add to their offerings?

DH: We can customize the menu items to the specific practice so patients will get the most current and effective treatments. Our service and methodology provide our clients a direct-to-consumer advantage that builds loyalty and behavior change. 

Note: treatments that a licensed esthetician may perform in a medical spa space vary by state. Please consult with your state board before adopting or performing any unfamiliar treatment.